Seasons Presets 2023 Update: A Breakthrough In AI-Powered Presets + Editing Tools | athenaandcamron.com

Athena and Camron

Seasons Presets 2023 Update: A Breakthrough In AI-Powered Presets + Editing Tools

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Did you know the 5-Star, Best-Selling Seasons Presets are now AI Adaptive and Intuitively Smart? Here’s everything you need to know about the 2023 update, and how to get your hands on the new and improved AI-Powered smart presets and tools.


Seasons Presets are our flagship, best-selling product, enjoyed by tens of thousands of photographers worldwide. Since their initial publication, we’ve released free annual updates that offer powerful enhancements for our customers.

Our much anticipated 2023 update will see our best-selling Seasons presets empowered by AI Adaptive Technology – three NEW packs of 200+ smart, adaptive, intuitive AI presets and tools.

Artificial intelligence (AI) is fast becoming a part of our everyday lives, even if we are not always aware of it. The beauty of AI is that computers can perform tasks usually associated with intelligent human beings. Like, for example, I used to sit in Lightroom and slowly, laboriously, manually brush over a subject or sky or object to enhance my image – but it was (almost) always ‘worth it,’ because masking (with a brush tool or a radial/graduated filter) can make your image look incredible.

With the new Adobe AI, masking is now a one-click job. The first time I used it, it felt like a shock of magic.

Immediately I knew we needed to integrate Adobe’s new technology into Seasons presets and tools, so we’ve spent the last year doing just that. Now that Adobe has released their Fall 2022 update (with the COOLEST AI masking tech for portraits), we’re confident we have the best product for you for the coming year. Camron and I improved and enhanced each and every one of the presets, PLUS created AI-powered versions to give you that one-click magic for your photographs.

Not only that, the most exciting development is that we’re releasing Seasons AI Toolkit. 45 incredible AI Powered Tools that are as easy as presets, but pack the punch of powerful masking and professional editing with a single tap.

WHY SHOULD YOU UPGRADE?

If you want the cliff-notes version of the hundreds of reasons why you should upgrade we outline in this blog post, here’s just three:

  1. BETTER TECH – The new update integrates new Adobe Lightroom + ACR (Photoshop) updates and AI technology, so you’ll be keeping current with everything editing can do.
  2. BETTER PRESETS – You’ll get better presets with more tonal options. If you are someone who didn’t love Seasons in the past, we believe you’ll be stoked with the new options that provide a different, enhanced look. These alternative presets and improved variations reflect software updates and recent editing trends that we think are timeless and versatile.
  3. BETTER SUPPORT – You’ll get better support through additional advanced editing tutorials in a private video library to help you improve your editing.

Oh, and did we mention it’s $1 and will take 1 minute? That’s reason enough!

Scroll down to the end of this blog post for instructions on how to upgrade.

2021 vs 2023 PRESETS

Here are some before + after examples of the difference between the current Seasons Presets (2021 version) and the NEW 2023 version:

THE PRESETS THAT CHANGED OUR LIVES

When we first started selling presets, we were familiar with the desperation of photographers. I have had too many moments of quiet, intense desperation for someone, anyone, to help me edit better. I needed presets that would work for my images as I toiled away in Lightroom, even when my raw images weren’t technically perfect. I spent so much money on presets, only for them to either be too intense/cinematic for my client galleries or outdated and clunky – in other words, wildly disappointing. I vowed that if I ever sold presets, I would keep them up to date with Adobe technology, and continually improve, enhance and upgrade for customers.

When Seasons Presets were first released in 2019, they absolutely took off. Released during a time when the leading editing trend was intensely warm/gold/yellow presets, Seasons were set apart by being cooler in toning and highlights – a different option for photographers who didn’t enjoy that style. We also had built an email audience of 35,000 by giving away a free preset we promoted on youtube, putting us in a unique position to market to potential customers all across the world who were waiting for us to release more.

It’s safe to say these presets changed our career. In the first week we had sold enough preset packs to cover a year of rent. In the first month, three years of rent. At the time I’m writing this, Seasons Presets has made us almost half a million dollars in revenue. The story of how this happened and everything that went into it is an interesting story to tell, one that I’d love to share one day to help other photographers who want to sell their own presets. But for now, I’ll just say that even though releasing the original pack was one of the scariest things I’ve ever done, it changed our lives – and, on top of that, helped other photographers. These were some of the first reviews to come in a few weeks after release, which blew us away:

⭐⭐⭐⭐⭐ Seasons Presets have single-handedly jump-started my photo business after years of no traction. THANK YOU – Kinzi K

⭐⭐⭐⭐⭐ Athena & Camron’s preset changed my photography life! Seasons brought the style and passion I’ve always dreamed of into my photos – Haley K.

⭐⭐⭐⭐⭐ Seasons presets have given me serious inspiration to be a better photographer because I now know that as soon as I edit my photos, they’ll look EXACTLY as I always dreamed of. Seasons Presets have been the greatest gift! – Alaina Davis

WHY DO WE UPDATE SEASONS EACH YEAR?

In the 3 years since they were released, Seasons Presets have undergone 3 significant updates. Each iteration of Seasons was to:

• Keep up with Adobe Lightroom + ACR (Photoshop) updates and technology

• Enhance and improve the presets and tools according to the photography industry

• Add alternative presets and improved variations to reflect editing trends and cultural shifts

• Offer better support through additional advanced editing tutorials in a private video library

SO WHAT’S NEW IN THE 2023 UPDATE?

This years update is the most powerful yet, because it incorporates the new AI Technology from Adobe. To understand just how powerful the AI-Adaptive technology is when it comes to the new Seasons Presets, please read our blog post of the top 3 new features Adobe released that will save you SO MUCH TIME in your editing workflow, as well as enhance and improve your edits.

Well, we are so excited to introduce you to our NEW AI-Powered Adaptive Presets included in the 2023 update for Seasons Presets. Both the Desktop and Mobile presets come with 66 options – half of which are standard presets, and the other half are AI-Powered Adaptive Presets!

• Seasons Creamy – 10 Standard Color, 10 AI Color in both Desktop + Mobile

• Seasons Natural – 10 Standard Color, 10 AI Color in both Desktop + Mobile

• Seasons Bold- 10 Standard Color, 10 AI Color in both Desktop + Mobile


• Seasons B+W – 3 Standard, 3 AI in both Desktop + Mobile


• Seasons BONUS – 4 Standard Color, 4 AI Color in both Desktop + Mobile

TOTAL – 74 Desktop, 74 Mobile

These screenshots are of the Desktop presets in Lightroom Classic. AI Versions only work in Lightroom Classic, but Standard versions work in both Lightroom CC + come with mobile versions

33 Standard Desktop Presets

• 30 Color in three tonal looks – creamy (10), natural (10) and bold (10)
• 3 Black and White in three tonal looks

The standard preset options do not include any AI masking, however they went under a powerful update. Customers who loved the Seasons ‘Alt’ options from the 2021 update will love the 10 ‘Creamy’ and ‘Natural’ options, and Customers who love the original crisp look of Seasons from 2019 and 2020 will LOVE the ‘Bold’ options, which are enhanced to treat skin tones with better accuracy. Plus, notice the new addition of ‘Dusk’ for those beautiful blue hour stills.

COMPATABILITY: Standard Presets work in LR Classic CC (v11+), LR CC (v5+), and/or Adobe Photoshop ACR (v14+).

33 AI-Powered Adaptive Desktop Presets

• 30 Color in three tonal looks – creamy (10), natural (10) and bold (10)
• 3 Black and White in three tonal looks

The AI preset variations incorporate AI masking into the preset itself, capitalizing on smart technology to enhance subject, background and/or sky. These adaptive presets come as 33 alternatives to the standard presets (30 color, 3 B+W). The AI masking included can be adjusted easily, and can really level up an edit.

COMPATABILITY: AI Presets work only work in LR Classic CC (v12+), as Adobe has only released advanced masking to this one program. That’s right, AI Presets won’t work properly if you edit in Lightroom CC (yet – fingers crossed Adobe releases an update soon!). This is because the AI Presets include masking for specific subject features – skin, teeth, eyes, etc – which won’t be picked up in earlier versions of Lightroom Classic, or current versions of Lightroom CC. You will need to update to Lightroom CLASSIC 12+ in order to use the AI Presets.

33 Standard Mobile Presets

• 30 Color in three tonal looks – creamy (10), natural (10) and bold (10)
• 3 Black and White in three tonal looks

If anyone tells you making mobile versions of desktop presets is easy, ignore them. It’s genuinely so hard to make matching mobile presets that capture the power of a desktop preset that is designed for RAW images. Mobile images are generally JPEGS or DNGs, which hold far less information than RAW images. We’re so proud of the Mobile versions in the Seasons 2023 update. Included are 30 standard color presets with three tonal looks – creamy, natural and bold – and 3 black and white presets with three tonal looks.

COMPATABILITY: Seasons Mobile presets require an Adobe Lightroom Subscription: LR Classic CC (v11+), and/or LR CC (v5+), and/or Adobe Photoshop ACR (v14+). You will not be able to install these directly to the free Lightroom Mobile app – you will need to first import them to your computer and then sync across to your mobile.

33 AI-Powered Adaptive Mobile Presets

• 30 Color in three tonal looks – creamy (10), natural (10) and bold (10)
• 3 Black and White in three tonal looks

Each of these have an AI Powered Adaptive mobile preset alternative. These will not necessarily look great on every mobile photo, but sometimes it just works SO well, so I encourage you to still try it on your mobile images, especially ones where your subject is a bit lost into the background.

COMPATABILITY: Seasons AI Mobile presets require an Adobe Lightroom SubscriptionLR Classic CC (v11+), and/or LR CC (v5+), and/or Adobe Photoshop ACR (v14+). Unlike the AI-Powered Desktop Presets, Seasons AI-Powered Mobile Presets are compatible with Lightroom Mobile. This is because the AI capabilities of Lightroom Mobile/Lightroom CC are not as powerful as Lightroom Classic. The AI masking we included in the AI Mobile Presets work with Lightroom Mobile and Lightroom CC. If you use Lightroom Classic and want to experience the full power, please purchase Seasons Desktop Presets instead.

EXCLUSIVE Private Video Editing Workshop

Seasons Presets now come with 40+ Tutorials – We’ve added 7 new editing tutorials to the Private Video Workshop:

  1. Introducing Seasons 2023 Preset Update (Complete Breakdown of all 74 Desktop Presets) (Easy)
  2. Introducing Seasons AI Toolkit (Complete Breakdown of all 45 AI Tools)* (Easy)
  3. AI Masking Tutorial: Adjusting Masking on Desktop Presets in Lightroom (Easy-Intermediate)
  4. Using AI Presets in Lightroom Mobile (Do’s and Don’ts for Mobile Edits) (Easy)
  5. Golden Hour and Blue Hour edits with Smart AI Masking on customer photos (Advanced)
  6. Editing Bright + Airy with AI Masking on customer photos (Intermediate)
  7. Editing Dark + Moody with AI Masking on customer photos (Intermediate)

*These tutorials feature Seasons AI Toolkit which is not included in the $1 update for past Seasons Customers. If you are a Seasons Customer who updates for $1 and wants to add on the NEW AI Toolkit, you’ll be given an opportunity to add on the toolkit after checkout for 50% off (save $70USD!).

PLUS 16 BONUS PRESETS

These bonus presets were so much fun to make. Imagine a more cinematic and creative version of the seasonal presets you love. Each preset comes with a Standard and AI Enhance option, meaning you’ll get 8 bonus desktop presets and 8 mobile presets.

❄️ As a fun alternative to ‘Winter’, we created bonus preset January – a cool toned squishy marshmallow of a preset.

☔ Instead of ‘Spring’, you might like bonus preset April – the smooth warm tones of watching rain out of cafe windows.

☀️ Or bonus preset August – cherry lips under blue skies, a rainbow skittle chewy alternative to ‘Summer’

☁️ 🍂 And don’t get me started on October. If you like our ‘Autumn’ preset, you’ll love the October bonus presets, a cinematic alternative that reminds us of “hats and scarves and knee socks and wearing tights for the first time in months, and when the mornings are chilly and you can see your breath…” the queen Taylor Swift

How do you get your hands on the 16 bonus presets? Just leave an honest review with at least one photo edited with Seasons! You’ll receive an email to review Seasons presets 48 hours after purchase. Your review will be compared by a human with your order to verify you are a preset customer, so please give at least 3-4 business days to receive your bonus presets.

INTRODUCING SEASONS AI TOOLKIT

Our brand NEW Seasons AI Powered Editing Toolkit may just be my favorite thing ever. To use the most overused expression, it has ‘changed the game’ for me (sorry not sorry). The 45 tools included cover everything from subject/skin/sky adjustments, to reflectors, luminance adjustors and extra tone curves.

EXAMPLE: In this photograph from a beautiful sunset elopement at Mount Rainier, I added 5 layers of tools from the AI toolkit to affect the subject, background, and sky. Each layer of masking can be adjusted if you like, but these were applied with no adjustments at all. As you can see, it instantly took a beautiful edit and made it pop with color and dimension.

WHAT COMES IN THE AI TOOLKIT? 45 AI-Powered Tools:

5 Modifiers Auto white balance, lens corrections on, lens corrections off, add grain (the perfect combination of roughness, intensity and noise), remove grain. Tried and true, these quick modifiers are needed in every editors toolkit. They may seem simple, but they pack powerful effects. Because they present like presets, you can hover over them to see the effect quickly, saving you time fiddling in the develop panels.

6 AI Subject Feature Specific AdjustmentsThanks to the insane AI Technology Lightroom Classic offers, we were able to create specific editing tools for the people in your images. With one click, you can skin smooth, teeth whiten, and eye enhance on every subject in your image. We also added three options for adjusting the temperature of just the skin – skin warmth (gold/honey tones), skin warmth (rose/peach tones) and skin cool. 

5 AI Subject General Enhancements –Want to enhance your subjects overall? We have tools for Focus, Vibrant, Darken, Sharpen and Soften. We’re portrait photographers, so people are the most important part of our photographs. We created these quick tools that pack powerful adjustments to help emphasize and enhance your subject.

3 AI Reflectors White, Gold and Transparent. Have you ever worked with reflectors? They are incredible and provide even, tinted light onto your subject. These AI Reflectors add the same look to your image, and it helps for more dramatic before and afters.

13 AI Background Enhancements Lighten, Darken, Soften, Diffuse, Airbrushed (love), Glaze, Watercolor Wash (LITERALLY best ever), Backlit Fields, Gold Glaze, Honey Haze, Peach Mosaic (drool), Cold Pressed Greens (sage forest, anyone?), muted storms. Need we say more? We can’t wait for you to use these – we use them on every single image now.

4 AI Sky Enhancements Cloud Dancer, Blue Summer, Gold Sunset, Stormy. Love the names? The effects are even yummier.

5 AI Luminance Adjustments – Soften Highlights, Pop Mids, Glowy Lights, Dim Shade, Soften Shade. These are advanced adjustments that focus on luminance within the image. These tools mean that you can target areas based on their brightness and sort of ‘smooth’ them over.

4 Tone Curves Creamy, Natural, Bold and Bright. Manually adjusting the Tone Curve after applying a preset can feel intimidating (or just plain time-consuming). But alternate tone curves can give you enormous power over the tonal feel of Seasons Presets. After making basic adjustments and applying your preset, hover over these Tone Curves to preview subtle and significant changes to your edit.

+ 11 BONUS TOOLS

4 Subject-Specific Tools – 2 for lips (dusty rose or velvety beige) and 2 for skin (hey honey and cocoa glow)

4 Cinematic Background Enhancements – an ode to Taylor swift and her Midnight cinematic vibes, Lavender Haze, It Was Maroon, Snow on the Beach, and Midnight Rain

3 Cinematic Sky Enhancements – pale peach, Tiffany blue, and (our favorite) rainbow daydream. Yes, with one click, add an adjustable rainbow to your sky!

How do you get your hands on the 11 bonus ai tools? Just leave an honest review with at least one photo edited with Seasons AI Toolkit! You’ll receive an email to review Seasons AI Toolkit 48 hours after purchase. Your review will be compared by a human with your order to verify you are a preset customer, so please give at least 3-4 business days to receive your bonus presets.

EDITING TUTORIALS

The AI toolkit also comes with 6 tutorials – these are the same tutorials that come with Seasons Preset Bundle, as the AI Toolkit will be included in the bundle for future customers. To be clear – if you purchase the AI Toolkit Separately, the tutorials will be exact duplicates of the videos in your Seasons Preset Private Video Workshop. Whether you upgrade to the AI Toolkit or not, you will get to see the tutorials – however, you won’t get the actual toolkit in the $1 upgrade – you will need to buy it separately (see below for how to get 50% off the AI Toolkit!).

AI Toolkit Tutorials are:

  1. Introducing Seasons AI Toolkit (Complete Breakdown of all 45 AI Tools)* (Easy)
  2. AI Masking Tutorial: Adjusting Masking on Desktop Presets in Lightroom (Easy-Intermediate)
  3. Using AI Toolkit in Lightroom Mobile (Do’s and Don’ts for Mobile Edits)
  4. Golden Hour and Blue Hour edits with Smart AI Masking on customer photos (Advanced)
  5. Editing Bright + Airy with AI Masking on customer photos (Intermediate)
  6. Editing Dark + Moody with AI Masking on customer photos (Intermediate)

NOTE: The AI Toolkit is not part of the $1 update available to all past Seasons Customers (see the end of this blog post on how to get the update). The 2023 update will give you brand new Desktop + Mobile Presets and a few brand new private editing tutorials, but will not include updated tools. You can continue to use your current Seasons Toolkit, however we highly encourage you to consider buying the new Seasons AI Toolkit!

But if you are a Seasons Customer who updates for $1 and wants to get the NEW AI Toolkit, you’ll be given an opportunity to add on the toolkit after checkout for 50% off RRP (save $75USD!).

HOW TO GET THE UPDATE

FOR PRE-EXISTING CUSTOMERS:

If you have purchased Seasons Presets in the past, you’ll be able to upgrade to the 2023 Update for just $1! There are two options depending on when/how you purchased Seasons with us:

OPTION 1: If you purchased Seasons after May 2020, or joined the 2020 or 2021 Upgrades, then you will have a login with us. This login is how you will access the 2023 update for $1. To check your login with us, Login to your account here (if you forgot your password or want to change it again, you can create a new one here). If you can’t find it/work it out, please see option 2 below.

OPTION 2: If you purchased Seasons before May 2020, and never downloaded the 2020 or 2021 Upgrades, you will need to fill out this form. We will look for your order and, once we find it, you’ll receive an email within 24-48 hours to create a login with us. You can use this to then access to the $1 upgrade!

Remember – The AI Toolkit is not part of the $1 update available to all past Seasons Customers. You’ll be given an opportunity to add on the AI toolkit at your $1 update checkout for 40% off RRP (save $60USD!).

FOR FUTURE CUSTOMERS:

If you are not a Seasons Preset customer yet but want this new preset pack, you can:

  1. Purchase Seasons Presets before the 2023 update is released. You’ll gain instant access to the existing presets, which are not AI Adaptive and do not include an AI Toolkit, but are still packed with great presets, tools and tutorials (see here for everything you’ll get!). When the 2023 update is released, you’ll receive access to the upgrade and will therefore have BOTH the 2021 and 2023 versions of Seasons.
  2. Wait until the 2023 upgrade will be the standard download for all Seasons customers.

Don’t own Seasons yet? Are you intrigued about the power of AI editing? While you wait for the new update to release, why not try our FREE PRESET sample? It comes with an exclusive 30-minute tutorial on editing skin tones in portraits, enjoyed by over 50,000 photographers worldwide.

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